Cookie Notice

This Cookie Notice (“Notice”) sets out how Allison Baby UK Limited (“we” or “us”) uses and categorizes cookies and other tracking technologies through our website ( We are committed to ensuring that your privacy is protected, and this website respects the extent of your consent given via the Cookie Settings page, or the cookie banner which is displayed at the bottom of the page when you visit our website. This Cookie Notice should be read alongside our Privacy Notice, which explains how we use personal information.

We may change this Notice from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. We aim to notify you of any significant changes by way of a notice on our website or by contacting you directly when reasonably possible.

If you have any questions about this Cookie Notice, please feel free to contact us at

What are cookies?

Cookies are small files that are placed on your computer or mobile device by a website when you visit it. They contain details of your browsing history on that website and distinguish you from other users. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. Cookies serve the purpose of making our website function in more user friendly and effective ways, and in order to tailor the website operations to your needs and preferences, analyze website usage and generally improve your online user experience.

Although this notice refers to the general term ‘cookie’, it also applies to similar tracking technologies that we use (such as ‘web beacons’, ‘clear GIFs’ and ‘pixel tags’).

You can find out more about cookies at

Why do we use cookies?

We use cookies to:

  • Let you navigate and do things on our website. In other words, some cookies are necessary for our website to function.
  • Collect statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, to see which pages of the website are the most popular and how users are interacting with them.
  • Analyse how individuals interact with us so we can improve our services.
  • Ensure that our website is secure – for example, to make sure that personal information that you give to us does not fall into the wrong hands.
  • Suggest content for you based on the pages of our website you have previously visited.
  • Allow our advertising partners to show you content on other sites based on how you use our website.

Types of cookies used

Our website uses the following types of cookies and storage objects:

  • Our website uses transient cookies, which will be deleted once you close your browser. Session cookies, which fall into the category of transient cookies, enable our website to identify different requests from your browser during the same session. Your device can be recognized once you return to our website. Session cookies will be deleted once you log out of your customer account with our website and/or close your browser.
  • Our website uses persistent cookies. Persistent cookies expire or get automatically deleted after a set period; the duration differs depending on the specific cookie (see further details about the duration of specific cookies on our website in Section 5 below).
  • Our website uses cookies to identify you on future visits if you registered a customer account with us. This avoids you having to log-in again every time you visit our website.
  • Our website uses so-called HTML5 Storage Objects, that are saved on your device. These objects store data independently from your browser and have no preset expiry/deletion date.

Categories of cookies used

We differentiate between cookies that are necessary for the website’s technical features (also known as operational necessity cookies) and optional cookies. To enable you to select your cookie preferences when you visit our website, we provide you with the option to reject the use of cookies which do not fall under the Operational Necessity, or “Essential” category via our Cookie Settings page. You can choose to accept or reject cookies in the Statistics and Performance, Marketing and Personalization and Convenience categories by clicking the corresponding button on the Cookie Settings page. You cannot opt-out of our use of Essential cookies, since these are necessary for the functioning of our website.

Essential cookies
  • The cookies in the operational necessity or “essential” category are necessary for the operation of the website. Furthermore, these cookies allow us to recognize whether you wish to remain logged in to your profile so that we can provide our services to you more quickly on your next visit to our website. You may disable these by changing your browser settings, but this may affect how the website functions.
  • Cookies of this category expire after 1 month at the latest.
Marketing and personalization cookies
  • The cookies in the marketing and personalization category are used to display personalized advertising to you, as well as other content in line with your interests. e.g., products that are especially relevant to you.
  • Cookies of this category expire after 4 years at the latest.
Statistics and performance cookies
  • We collect anonymized data by cookies in the statistics and performance category for statistics and analysis so that we can continue to improve our offering and website. For example, these cookies allow us to determine visitor numbers and the effect of certain pages of our website and to optimize our content.
  • Cookies of this category expire after 2 years at the latest.
Convenience cookies
  • If you consent to this category, you consent to the transfer of certain information to Google and Vimeo and the use of cookies related to the services Google Maps and embedded videos hosted on YouTube and Vimeo used by our website.
  • Please refer to Google’s data protection overview and declaration at regarding the expiry of cookies of this category.
  • Please refer to Vimeo's data protection overview and declaration at regarding the expiry of cookies of this category.
  • Other cookies of this category expire after 48 hours at the latest.

Which cookies do we use?

The table below provides more information about what cookies we use and why.

Accepting cookies

By clicking ‘Accept all cookies’ in the cookie banner or the relevant accept tabs in the Cookie Settings page when you visit the website you consent to our use of cookies as updated from time to time. In particular, you consent to cookies being stored on your computer or mobile device (unless rejected or disabled by your browser). You also have the option to ‘Reject non-essential cookies’ so that you reject all non-essential cookies. We also offer you the ability to reject specific non-essential cookies in the Cookie Settings page.

How to identify, delete, and/ or reject cookies by using your browser settings

  • For a comprehensive and up-to-date summary of every cookie and third-party accessing your web browser (through our website or otherwise), we recommend installing a web browser plugin built for this purpose or made available through your browser’s developer tools. Each browser is slightly different so we would recommend leveraging your browser’s help menu to learn more about how you can view cookies.
  • You may always delete cookies manually using the settings of your browser. You may change the settings of your browser according to your preferences, i.e. to reject third-party cookies or all cookies. However, note that if you do so, you might not be able to use all functions of our website.
  • Whether or not HTML5 Storage Objects will be deleted when you manually delete cookies by using the settings of your browser, depends on your browser and its version. Usually, you are able to avoid HTML5 Storage Objects being saved onto your device by disabling cookies in your browser settings and/or using “private mode.”
  • We recommend cleaning up your browser history and cookies manually on a regular basis.

Click on the links below to find out how to change your cookie settings in:

You can also opt out of receiving cookies on the website for Google Analytics by visiting

You can view or adjust your cookie preferences for this site at any time through the Cookie Settings page.

This Policy was last updated on October 24, 2022.

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